Waist Trainer SA was started by Sam in March 2015, she jokingly mentioned to her husband that she would like to see the market reaction to the up and coming trend of waist trainers in the US. She decided then and there(Late one night) to open up an instagram account and began by uploading some stock images. Within 2 days the online store www.waisttrainer.co.za had gone live and the first sale came through within 3 hours of opening. She hasn’t looked back since and has successfully waisted 3000 ladies over the past year.
Waist Trainer SA has earned its reputation as one of the most reliable online stores within SA(Shapewear) through its growing success on social media.
WTSA has been featured by multiple beauty bloggers and continues to be a sought after item for fashion shoots and used behind the scenes on modeling assignments.